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December 2004
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by Karen Hoppe, Editor
Dave
J. Aldrich, President & CEO, Skyworks Solutions, Inc.
Q: Which of
your company's recent product introductions has you the
most excited?
A: In 2004, we were most excited about
how Skyworks gained market share in virtually all of its
key product areas, geographies and accounts, namely through
the increased traction of our highly integrated product
solutions. We continue to push the envelope in handset integration,
as we combine more and more features and capabilities into
smaller, more cost-effective modules and integrated circuits.
Specifically, we introduced the industry's first integrated
RF transmit front-end module (FEM) for EDGE cellular handsets
and further advanced direct conversion transceiver (DCRT)
technology. Our latest singe-chip GSM/GPRS quad-band DCR
T occupies the world's smallest footprint at roughly one-fourth
the size of a postage stamp, and when combined with our
transmit FEM, it creates the world's first sub-250-square-millimeter
quad-band RF subsystem. It is a key component for Skyworks'
next-generation Single Package RadioT and cellular system
solution; in addition to serving as stand-alone module customers
can easily combine with any baseband without the need for
special processing interfaces.
Throughout the year, Skyworks also brought to market other
innovative FEMs, including the first tri-mode 802.11a/b/g
module, a high-performance wireless LAN power amplifier
(PA), and the world's first TD-SCDMA PA module for China.
On the infrastructure side, we now offer the industry's
most comprehensive direct conversion base station RF subsystem
for third and fourth generation (3G and 4G) cellular services.
Across all of these product platforms, Skyworks continues
to demonstrate its unique ability to leverage its set of
analog, mixed signal and digital integration core competencies
for next generation cellular technologies, reducing our
customers time to market by simplifying design architectures,
improving system efficiency and reducing overall bill of
materials.
Q: Voice over Internet Protocol
(VoIP) would seem to be the "next big thing." What effect
do you think it will have on our industry? Consumers?
A: VoIP is definitely one of the many
exciting events happening in our industry. As for the wireless
markets that Skyworks serves, there are intriguing opportunities.
Leading handset players have demonstrated combination wireless
VoIP/cellphones, and others have announced their intention
to get into the market. The promise of this technology application
is that it will enable consumers to make calls over Wi-Fi
wherever internal or public hot spots exist, and via cellular
service in other places.
Corporate entities could run Wi-Fi networks themselves or
turn that job over to carriers, while achieving significant
savings in the cost of calls, as many experts estimate that
60 percent of cellular business calls are intra-company
that could be less expensively diverted to Wi-Fi networks.
However, some believe these hybrid wireless phone systems
are still years away, since there are challenges to deploying
VoIP over Wi-Fi, including maintaining the quality of service
when users move from access point to access point.
Q: Last year, the majority
of our "View"-ers saw the Far East, particularly China,
as the part of the world with the greatest growth potential
for their business. Would you agree with that now, or is
another geographical market opening up?
A: China continues to be a very exciting,
fast-growing market, as does India. With relatively low
penetration rates in both countries---low 20s as compared
to high 80s in Europe, for example--- there remains a tremendous
opportunity for growth. In fact, for some, the first phone
call they will make may well be over a cellular handset.
As a company, Skyworks is well positioned to support these
growth rates.
Q: In your opinion, which military
or commercial product category may show the most growth
in the
coming year? Why?
A: We believe that the handset market
continues to be driven by increasing levels of integration
at the RF and system level, thereby significantly increasing
the demand for more highly integrated semiconductor products
as compared to stand-alone components. Obviously, these
solutions must also continue to meet 3G and 4G requirements.
With cell phone capabilities going from basic voice services
and monochrome display to full color screens, built-in cameras,
MP3 functionality and other multimedia features, the winners
will be those who can provide solutions that support these
new system requirements, including longer battery life,
smaller form factors and increased performance.
Q: Other than VoIP, do you see any
other emerging technology that will shake up the marketplace,
either consumer or military?
A: There are always lots of exciting technologies,
but it's never easy to predict which ones will be the next
real winners in this dynamic marketplace. As a general trend,
you'll continue to see the handset move from beyond its
traditional capabilities, such as voice, and move towards
increasingly higher resolution cameras, video streaming,
audio, satellite TV/radio, internet gaming and imaging.
We also believe that the next real success stories will
come from those companies who have been able to leverage
their core wireless semiconductor technology into other
high margin markets. ®
Tom
Barber, Director of Sales, Semflex
Q: Which of your
company's recent product introductions has you the most
excited?
A: Semflex is expanding its offering
of high power microwave cable assemblies. High power
designs for N types, SC's, HN's, EIA 7/8", EIA 1 1/8",
and EIA 1 5/8" connectors are capable of operating from
500 watts up to 10 Kwatts of MW power. Combining high
power connectors with Semflex's KW series cable provides
a light weight, flexible interconnect solution for Airborne
Radar and Electronic Counter Measures. The KW cable
is flexible enough to fit in to tight installation spaces
and still provide the attenuation and power handling
capability of large corrugated cables. This combination
is a better all around solution.
Q: Voice over
Internet Protocol (VoIP) would seem to be the "next
big thing." What effect do you think it will have on
our industry? Consumers?
A: While many of our customers are
still using MW frequencies for analog information, we
are clearly in a trend to "digital everything." VoIP
is another manifestation of that- all voice traffic
up until the early 60's was full analog end to end.
VoIP takes digital transport to a new level, enabling
more efficient use of the network. It may be that our
military customers will find value in doing similar
things with today's high frequency signal.
Q: Last
year, the majority of our "View"-ers saw the Far East,
particularly China, as the part of the world with the
greatest growth potential for their business. Would
you agree with that now, or is another geographical
market opening up?
A: China still offers good growth
potential. Chinese manufacturing focuses more on big
market, high volume products. There is a need for high
tech niche products such as high performance MW interconnects.
Many Asian companies manufacture low frequency cable
and connectors, few if any manufacture the kind of products
Semflex offers and the market will grow as the government
invests in communications and commercial radar infrastructure.
Q: In your opinion,
which military or commercial product category may show
the most growth in the
coming year? Why?
A: Battlefield communications appears
to be the large growth area for the coming year. We
have Joint Tactical Radio and Joint Network Node in
work now and WIN-T (Warfighter Information Network-Tactical)
on the horizon. Lots of new miniaturization technology
is needed for WIN-T, we hear.
Q: Other than VoIP,
do you see any other emerging technology that will shake
up the marketplace, either consumer or military?
A: We are keeping an eye on free space
optics. Several companies are placing large money bets
on this sector but we are not yet aware of the technology
base to support this particular innovation. ®
Alan
Benjamin, Vice President & General Manager, Pulse's
Telecom Division
Q: Which of
your company's recent product introductions has you
the most excited?
A: Pulse®, as one of the world's
largest electronic component manufacturers with hundreds
of passive, magnetic-based components, has recently
introduced many exciting products. From the Telecom
Division, I'm most excited about our products that enable
service providers and equipment companies to offer high-speed
communications for both enterprise and consumer residences,
whether over cable, phonelines or wireless. We just
released a Uni-coreT balun transformer, where the core
and the base form one piece. This increases reliability
and conductivity as it reduces component size and cost
and minimizes EMI because the leads are flush with the
core. Several new diplexers are just being introduced,
including the first RF diplexer to reduce EMI for multimedia
over coaxial cable applications. Innovations are seen
in our new Excelsus® dynamic filters that provide
clear signals for DSL users, splitters and filters for
phone networks that support VDSL speeds and video, and
power over Ethernet connectors. Plus, we've launched
a variety of products for telecom networks that provide
video, not just voice and data communications. Pulse
also recently introduced a number of products for power
conversion, computer networking, and military aerospace.
Q: Voice over
Internet Protocol (VoIP) would seem to be the "next
big thing." What effect do you think it will have on
our industry? Consumers?
A: The implications of VoIP cannot
be overstated - it will be a huge change. It's a disruptive
influence on the way consumers use networks and on the
business models associated with those networks. For
phone networks, the impact will be similar to the effect
digitization (MP3) had on the music industry - it turned
it upside down. 60-70% of wireline traffic today is
data, yet it only provides 20-30% of revenues. Voice
represents 30-40% of traffic, yet delivers 70% of the
revenues. So when voice becomes just another data packet,
current providers' revenue drops substantially - it's
not sustainable. We will see lots of experiments and
trials as service providers move to find new sources
of revenue.
Influencing this change, however, is customers expect
performance. Today everybody has a dedicated telephone
line with smooth transmission and no interference. Phone
calls don't get disconnected. But VoIP is data packets,
and those can have delays. VoIP may not be better or
faster; but, it WILL be cheaper and that will drive
demand.
Another effect is regulation. Telephone service is the
second most heavily taxed part of most people's lives.
Governments around the world take in billions of dollars
in taxes on telephone service. VoIP is not taxed at
the moment. Watch for big changes in the regulatory
environment and tax laws.
Q: Last year,
the majority of our "View"-ers saw the Far East, particularly
China, as the part of the world with the greatest growth
potential for their business. Would you agree with that
now, or is another geographical market opening up?
A: I would say China is an important
region for growth, but as Q2 showed, China is also perfectly
capable of slowing down! When China Telecom reported
decelerating growth in broadband subscribers and wireless,
capital expenditures took a big hit. The Chinese government
threw confusion into the market by saying they'd consolidate
their four major players, but didn't say which companies
these would be. This had a braking effect on their economy,
showing their market, just like any other market, is
capable of going up, but just as capable of going down.
There's growing interest in India as well, but I think
the greatest potential for growth is not geography-based
but application-based, like video on phone networks
and voice on the cable networks.
Q: In your opinion,
which military or commercial product category may show
the most growth in the
coming year? Why?
A: Anything related to high-speed
communications is going to show tremendous growth for
commercial, consumer, and military applications. But
it's not just product-based. Customers want us to make
their job easier, so we see growth coming from successful
process innovation as well as product innovation. And
that has a ripple effect for everything in the infrastructure
and supply chain: from board level connectors, transformers,
and power devices on up to network management and filters
in the premises. That's why innovations like our SMARTT
and PowerJackT technologies have been so well received.
Q: Other than VoIP,
do you see any other emerging technology that will shake
up the marketplace, either consumer or military?
A: Watch for technologies that marry
communications and entertainment. Data has to be secure
and accessible on public and private networks. There
is some very interesting work going on now in home networking
- like easily moving video and audio content from one
part of the house to another, whether on TIVO, video
recorder, computer, or music devices. Now consumers
have a lot of content, but it is limited to one venue
for each type.
A lot of work is being done on the technology standards
that will make content more accessible and transferable
around the house. In other communication networks,
there is growing work to move video and TV to cell phones.
And voice across the cable network.
The convergence of communications and entertainment
will drive a lot of equipment sales, and at same time,
will drive demand for more content, and that will drive
service providers to offer higher speeds. ®
Chuck
Bland, Chief Operating Officer, Sirenza Microdevices
Q: Which of your
company's recent product introductions has you the
most excited?
A: Sirenza has introduced several
new products in 2004 that have us excited for the
coming year. Our Signal Source Division recently
introduced a series of new products - low phase
noise CROs, the SiGe modulators and demodulators
and we've recently added the next line of stripline
couplers to our portfolio - the "p couplers" continue
to diversify that product offering. Our Amplifier
Division has introduced a family of low cost, high
performance WLAN/WiMAX multistage power amplifier
ICs, as well as our LDMOS power modules.
The CRO products combine best in industry phase
noise performance along with manufacturing techniques
that ensure part-to-part consistency and volume
production. Many of the current suppliers of CROs
still use production methods that rely on older,
less sophisticated manufacturing processes with
several steps being done manually. Several large
customers have expressed some concern with their
current suppliers' ability to achieve consistent
volume production of CROs and want to ensure that
the original hand built samples have the same performance
as production units - our designs and manufacturing
techniques provide this consistency.
In addition, customers are continually asking for
additional functionality, integration and improved
performance. We are providing solutions by integrating
many of our existing products into one package.
An example of this would be the integration of our
PLL modules with switches, amplifiers and other
devices to provide one effective solution replacing
as many as 5 to 10 existing components. This provides
the customer with multiple benefits; reduced cost,
reduction of vendor base, improved performance,
reduced part count, improved system yield and quality.
The SiGe modulators and demodulators offer innovative
solutions for customers that are implementing next
generation direct conversion radio architectures.
Specifically, these devices reduce customer component
count, reduce bill of material costs and simplify
designs. These products offer superior signal to
noise ratios and are packaged in the industry standard
TSSOP-16 and QFN packages.
The P couplers offer an excellent combination of
price and performance, including low insertion loss,
superior amplitude and phase balance, and power
handling capability of up to 25W. Customer feedback
on these couplers has been tremendous as we offer
our customers an alternative supplier, compatible
with their current component footprint, for their
stripline coupler needs.
The SZA and STA series of multistage power amplifier
ICs offer system designers a low cost PA solution
with excellent linearity and broadband I/O return
loss specifically developed for emerging WLAN/ WiMAX
applications. A full series of PA IC products are
now offered by Sirenza to cover 2.4GHz, 3.5GHz,
and 5GHz applications. These products are also developed
in accordance with Sirenza's 3R program, ensuring
rugged, reliable and robust products.
The introduction of our XD series LDMOS power modules
is also very exciting. The addition of patented
LDMOS technology to the Sirenza portfolio allows
us to increase our RF footprint within transceiver
and high-power amplifier applications. This capability
allows us to offer LDMOS power solutions from 10W
through 200W. With the integration of this technology
into modules, we can offer our customers cost effective
power solutions customized for their application
providing ease of manufacturing, especially in a
contract-manufacturing environment.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing."
What effect do you think it will have on our industry?
Consumers?
A: VoIP is poised to have a tremendous
impact on the wireless industry and on consumers.
With the inevitable convergence of the broadband
industry (wireless, cable, fiber, ADSL), applications
such as VoIP will be at the heart of the integration.
Seamless handoff from GSM to Voice over WiFi is
just around the corner. Carriers will encourage
subscribers to beef up their home and office WiFi
networks to allow their cell phones to double as
their cordless phone. This could be a windfall for
the consumer: one phone number, no need for a separate
landline, integrated billing, and lower overall
communication expenses.
What is left uncertain is the impact VoIP and the
subsequent merging of technologies will have on
the RF component supplier. How will cellular CAPEX
spending evolve? This is highly dependent on the
percentage of call traffic that will be off loaded
to WiFi/cable networks. Will cellular carriers spend
less on transceiver hardware? The total effect will
be driven by the future mobility patterns of the
consumer. If the majority of subscriber voice and
data usage is in the proximity of a WiFi access
point, then the need for dense 3G networks will
decline. Another key factor to this adoption will
be the future penetration rates of broadband communications
in the home. With so many factors involved in this
emerging technology, this race is too close to call.
Q: Last year, the majority
of our "View"-ers saw the Far East, particularly
China, as the part of the world with the greatest
growth potential for their business. Would
you agree with that now, or is another geographical
market opening up?
A: China remains the biggest growth
market in Asia and in the world. In fact, with 239
million subscribers, China has surpassed the United
States in the number of mobile phone users replacing
landline deployments and continues to grow by 3
million subscribers a month.
Other emerging markets include India for wireless
telecommunications and information technology and
Vietnam for wireless infrastructure. With the liberalization
of regulations, familiarity with language, banking
and laws, India is expected to grow at a faster
rate in some high tech industries than China within
the next 2-3 years. Vietnam is in the nascent stages
of development, but has developed aggressive plans
to encourage investment in certain high tech "growth"
areas such as wireless, electronics manufacturing.
With an educated and aggressive labor force, Vietnam
is looked at both as a 60 M consumer market and
as a hub for local, inexpensive manufacturing.
Q: In your opinion, which military
or commercial product category may show the most
growth in the coming year? Why?
A: For Sirenza, the most potential
for growth is our aerospace and defense business
unit. The strategic acquisition of the Vari-L Company,
a supplier of rugged and reliable military components
for over 50 years, coupled with Sirenza's core competency
in RFIC design has paved the way for Sirenza to
begin a new product line of rugged, reliable and
robust amplifier IC products targeted to the aerospace
and defense end-market. In addition, we continue
to support and innovate the mature product lines
of VCOs, mixers, power dividers and transformers.
One area in which we anticipate tremendous growth
is our line of bare die amplifiers. We have taken
a traditionally commercial product for Sirenza and
provided value added screening options for our aerospace
and defense customers. These general-purpose gain
blocks are ideal for hybrid circuits and are suitable
for broadband applications.
Another product series that is sure to show a tremendous
amount of growth in 2005 is our DC-20GHz wideband
gain block series developed specifically for the
aerospace and defense applications. These new Indium
Phosphide gain blocks are high performance HBTs
available in bare die, industry standard QFN 3x3
and SOT-89 packages.
In addition to new product developments, we also
see a potential for growth by advancing our legacy
products. For example, we have recently released
a series of high frequency VCOs that are ruggedized
for aerospace and defense applications. These extremely
stable VCOs offer industry leading phase noise performance
while operating over a wide frequency band.
Q: Other than VoIP, do you
see any other emerging technology that will shake
up the marketplace, either consumer or military?
A: Our customers are talking about
RFID, Location and WLAN technologies. Though these
technologies have been emerging for a long time,
finding a viable market was an on-going challenge
until recently. RFID was jump started by the WalMart
mandate to their supplier base. Location is becoming
the technology that cost conscious users love and
privacy advocates hate. With WLAN all it took was
an IEEE standard or two and suddenly there are millions
of terminal units installed. Seeing these technologies
come to market is exciting because Sirenza components
are key building blocks in all three. The demand
for these technologies and products is likely to
continue for many years.
One other technology or technical movement that
is going to catch a lot of people by surprise is
the change to lead free and "Green" components.
This movement, in the making for many years, will
see tremendous acceleration in 2005 due to mandatory
environmental regulations. Companies that are not
poised for these changes are going to lose market
share and it will be a tremendous opportunity for
those that are ready. Sirenza has already introduced
many new drop-in replacement products that meet
the new industry "Green" standard while maintaining
the integrity of performance and quality standards
of our existing product offering. ®
Corporate
response from RLC Electronics
Q: Which of your
company's recent product introductions has you the most
excited?
A: In previous years we have seen
the top frequency of the microwave industry change from
4 GHz to 10 GHz, to 12.4 GHz, to 18 GHz, to 26 GHz,
and to 40 GHz. Now we are working at 65 GHz to satisfy
our customers' requirements.
The most recent product introductions that we feel are
most beneficial in the industry for RLC are the Broadband
Programmable Attenuators, Surface Mount Passive devices,
SP2T Switches to 65 GHz, Waveguide Devices, and Bessel
Response Low Pass Filters.
Q: Voice over Internet Protocol
(VoIP) would seem to be the "next big thing." What effect
do you think it will have on our industry? Consumers?
A: VoIP will significantly effect
our industry. VoIP will cause the cost of telecommunications
to drop rapidly, as this will become the most efficient
way to communicate.
Q: Last year, the majority of our
"View"-ers saw the Far East, particularly China, as
the part of the world with the greatest growth potential
for their business. Would you agree with that now, or
is another geographical market opening up?
A: We feel that China shows signs
of becoming a significant part of the world economically,
and they will have many, many uses for utilization of
our products in the near future. This will definitely
grow as their telecommunications efforts become more
substantial, and we have a spot in that marketplace.
Q: In your opinion, which military
or commercial product category may show the most growth?
A: It seems that the Homeland Security
efforts of the Country will grow. Communications and
evaluations of these systems will become large and will
use many communication products.
Q: Other than VoIP, do you see
any other emerging technology that will shake up the
marketplace?
A: Obviously, in order to handle security
in an effective manner, the technology in this area
will have to improve. We will have to perform better
in evaluating security. ®
John
Breyer, President & CEO, MI Technologies
Q: Which of your
company's recent product introductions has you the most
excited?
A: MI Technologies developed what
may be the world's largest full spherical near-field
antenna measurement system. Capable of measuring antennas
to over 20 feet in diameter and to frequencies well
above 40 GHz, these arches are used to collect antenna
test data in the near-field in order to determine the
performance of antennas in the far-field through the
use of spherical near-field transformations. These products
are used where accurate antenna characterization of
either large antennas or antennas mounted on large objects
are required. These arches are seeing use for both large,
active array antennas as well as in the automotive industry
for testing the performance of antennas mounted on various
vehicles. With the increase of more communication and
entertainment services being added to automobiles and
the technology shift to large aperture, high-frequency
antennas, we cannot help but be excited about this product.
Q: Voice over Internet Protocol
(VoIP) would seem to be the "next big thing." What effect
do you think it will have on our industry? Consumers?
A: Across the board VoIP is going
to lower the cost of communications for both businesses
and consumers. The big question is what is going to
happen to the traditional providers of voice communications.
Will governments step in and regulate VoIP if traditional
long distance cost structures change? With the convergence
of voice and data networks as VoIP grows, the two could
become indistinguishable. Will data traffic start getting
taxed to offset lost tax revenues as long distance voice
tax revenue falls?
One growth area of VoIP to watch will be the evolution
of WiFi phones and the worldwide increase of IEEE 802.11
hotspots. The growth of WiFi phones could open broad
consumer product areas and markets to support those
products. WiFi phones open a whole new avenue of security
issues for companies and providers.
Q: Last year, the majority of our
"View"-ers saw the Far East, particularly China, as
the part of the world with the greatest growth potential
for their business. Would you agree with that now?
A: Asia continues to be a growth region
for MI Technologies and we expect it to continue over
the foreseeable future. Government capital expenditures
on broad technological infrastructure are driving a
significant percentage of the growth of the Chinese
economy. We sell test equipment to support a number
of industries and in order for those industries to grow;
we expect that they will continue to need our equipment
and expertise. In addition to China, government/ military
spending in South Korea and a recovering Japanese economy
are resulting in improved sales opportunities for our
products.
Q: In your opinion, which military
or commercial product category may show the most growth?
A: The War on Terrorism is certainly
going to drive growth in the military market. Some of
the areas that might see growth are in reconnaissance,
precision guided munitions and more UAVs. Where growth
in the consumer marketplace will come from is hard to
predict. The growth of IEEE 802.11 hotspots will allow
more connectivity as we go about our daily lives and
the buying public will no doubt have an appetite for
products to stay connected. Since we are spending more
time in our cars I expect that products to keep us connected
and entertained while in our cars will continue to show
growth.
Q: Other than VoIP, do you see
any other emerging technology that will shake up the
marketplace?
A: RFID technology acceptance may
be poised to shake up the marketplace. The DOD has mandated
that all of its suppliers in its massive supply chain
will use both active and passive RFID tags at the lowest
level possible. While each individual tag does not sell
for much money, the overall total represents a tremendous
expenditure. With such a large volume of goods, there
will be a similarly large variety of products to support
the mandate.
On the consumer side, Wal-Mart is leading the way with
RFID technology. We may see products in the near future
that allow someone to load a shopping cart and swipe
their credit card on the way through the line without
ever unloading their cart. ®
Pat
Byrne, VP & General Manager, Wireless Business
Unit, Agilent Technologies
Q: Which of your
company's recent product introductions has you the most
excited?
A: It is hard to decide which excites
me more, Agilent's new N6030A wideband arbitrary waveform
generator (AWG) or our LXI microwave synthetic instruments.
Until now, commercial AWGs offered either wide bandwidth
or wide dynamic range. The N6030A not only offers both
simultaneously, it provides an combination of 1GHz IQ
bandwidth AND more than 65 dBc of spurious free dynamic
range. This unprecedented capability enables system
engineers to rapidly create realistic wideband signals
without compromising performance. I'm equally excited
about our LXI microwave synthetic instrument portfolio,
which includes an upconverter, downconverter, digitizer,
AWG, peak and average power meter and switch matrices.
These LXI modules offer the highest-performance microwave
instrumentation available, a smaller footprint and obsolescence
protection for automated test systems (ATSs), which
lowers the cost of ownership for our A/D customers.
Q: Voice over Internet Protocol
(VoIP) would seem to be the "next big thing." What effect
do you think it will have on our industry? Consumers?
A: The exciting, yet highly disruptive
nature of the Internet Protocol (IP) has enabled fast
development and adoption of new network applications,
in some cases old applications delivered in a new way,
such as Voice over IP (VoIP). VoIP is bringing significant
stir to the communications industry: well established,
incumbent communication service providers are suddenly
facing a highly competitive industry environment, as
cable and DSL providers start to offer Voice services
over an IP infrastructure. For consumers, more competition
is great news: to enterprises or individual users, VoIP
offers a more flexible, cost-effective way to use data
and voice services on a unified network infrastructure.
From the underlying technical perspective, VoIP introduces
new challenges in interoperability and standardization
of VoIP-enabled network devices, such as routers, firewalls,
session border controllers, as well as managing large
VoIP networks. Agilent covers a range of VoIP test and
validation tools, from measurements of VoIP call quality,
VoIP network scalability, reliability, to operational
and management tools.
Q: Last year, the majority of our
"View"-ers saw the Far East, particularly China, as
the part of the world with the greatest growth potential
for business. Would you agree with that now?
A: China continues to have the greatest
growth potential because of its lack of existing wireline
infrastructure, although we're also seeing growth in
India and Southeast Asia. Wireless communication is
a convenient and comparatively inexpensive solution
for providing voice and data services to an unconnected
population. R&D investments in this region are continuing
and Agilent's China Communication Operation (CCO) in
Beijing designs, develops and markets products for the
communications industry driven by the unique needs of
China and Asia-Pacific customers.
Q: In your opinion, which military
or commercial product category may show the most growth?
A: From a military standpoint, we
see microwave vector signal generators and our new N6030A
wideband arbitrary waveform generator showing the most
growth in the coming year. Combining the N6030A with
Agilent's flagship PSG high-performance vector signal
generator gives radar and satellite designers 1 GHz
IQ bandwidth for simulating IF and RF subsystem tests
at microwave frequencies. The N6030A can also be used
stand-alone to test baseband components and subsystems.
Q: Other than VoIP, do you see
any other emerging technology that will shake up the
marketplace?
A: You can expect to see LXI microwave
synthetic instruments shake up the military marketplace
by replacing traditional rack and stack in ATSs with
high-performance modular instrumentation. These instruments
will help propel the U.S. Department of Defense NxTest
vision for flexibility, morphablilty and modularity
into reality by providing obsolescence protection, lowering
the cost of ownership, and requires less rack space,
making systems smaller and expansion easier. ®
Kevin
Conlon, President, Palomar Technologies
Q: Which of your
company's recent product introductions has you the most
excited?
A: The market reception for our newest
wire bonder, the Model 8000, has been excellent. In
addition to wire bonding applications, it has been attracting
a great deal of attention for its ball bumping capabilities.
The bonder uses a patented one-step bumping process
that gives it the unprecedented ability to repeatably
control bump height and shape. This advanced process
control has been essential for gold bump flip chip,
which is being used increasingly for improved thermal
dissipation and low resistance connections, such as
in many high frequency RF devices.
We are also excited about our high precision die bonder,
the Model 6500. As a die bonder capable of 1.5 micron
accuracy, it provides an enabling technology for advanced
packaging companies to assemble miniaturized components
that were not possible to build until now. For example,
we have been developing and qualifying processes on
the 6500 to assemble high frequency RF devices and LED
and laser array print heads. The latter two items are
revolutionary new printing technologies with vast commercial
potential which require high accuracy die placement.
We are also developing processes to enable manufacture
of high-resolution CMOS image sensors for the next generation
of camera modules, and processes for laser diode attach
in advanced photonics for the FTTx network build out.
It is gratifying to be integral to creating products
that make such a difference in industry, and we are
looking forward to realize our own commercial potential
going into 2005.
Q: Voice over Internet Protocol
(VoIP) would seem to be the "next big thing." What effect
do you think it will have on our industry? Consumers?
A: VoIP is changing the fundamental
business models for all of the telecom companies who
historically have derived most of their revenues from
voice communications. FTTx and other technologies that
deliver fiber and low-cost high bandwidth to our homes
and businesses will make the Internet another utility,
just like electricity, that we will become dependent
on the more we use it. And like electricity, bandwidth
will be used for a wide variety of applications, including
voice communications, home entertainment, "surfing the
net", monitoring appliances, plus many others. This
convergence of applications for bandwidth is what is
driving cable companies and telecom companies to compete
for total bandwidth dollars instead of individual application
dollars (e.g. voice, entertainment). The October 2004
ruling by the FCC clarifying that the old rules designed
for traditional telephone networks won't be applied
to new, advanced broadband and Internet protocol (IP)
networks and services has already spurred additional
investment by many of the major carriers.
Q: Last year, the majority of our
"View"-ers saw the Far East, particularly China, as
the part of the world with the greatest growth potential
for their business. Would you agree with that now, or
is another geographical market opening up?
A:The Far East remains the region
in which we expect to achieve the most significant growth
in 2005. However, for our products in the near term,
we believe Taiwan will be the most significant importer
of our equipment, with China following later on.
Q: In your opinion, which military
or commercial product category may show the most growth
in the
coming year? Why?
A: Much of the major commercial market
growth will occur in leading-edge market segments that
involve the confluence of multiple functions into a
single device that is both functional and practical.
For example, the introduction of cell phones with advanced
digital imaging capabilities (previously found only
in digital cameras) combined with PDA functions.
As applications converge in a single device, many of
the technical challenges are shifting from the chip
IP to the packaging IP. More functionality is being
compressed into ever-smaller form factors, yet the products
must be cost-effectively manufactured. The companies
who innovate to develop useful, multi-function devices
that they can sell at market-sensitive, yet profitable
price points will see significant growth in the next
several years, as will the suppliers of the advanced
packaging technology solutions that make it all possible.
A lot of work is being done on the technology standards
that will make content more accessible and transferable
around the house. In other communication networks, there
is growing work to move video and TV to cell phones.
And voice across the cable network. The convergence
of communications and entertainment will drive a lot
of equipment sales, and at same time, will drive demand
for more content, and that will drive service providers
to offer higher speeds.
Q: Other than VoIP, do you see
any other emerging technology that will shake up the
marketplace, either consumer or military?
A: I do not see a single "killer app"
in the near term. However, the collective set of wireless
applications together will continue to be a major factor
driving the electronics economy. 3G, Bluetooth, Wi-Fi,
last-mile wireless, and other wireless technologies
will continue to drive a great deal of investment aimed
at reducing cost and improving performance over the
next several years. ®
Jim
Derbyshire, CEO, SiGe Semiconductor
Q: Which of your
company's recent product introductions has you the most
excited?
A: I am very excited about our new
Wi-Fi products. SiGe Semiconductor recently expanded
our line of power amplifiers and chip-scale RF front-end
modules with new solutions for the 802.11b/g and 802.11a
markets. Our series now includes variants that meet
the size, battery life and performance requirements
of applications ranging from personal digital assistants
and cellular phones, to PC cards and access points.
Each of our products is based on a high-performance
architecture that ensures reliable wireless connectivity
by enabling high data throughput over long transmission
ranges. The new RF front-end solutions will help to
maintain SiGe's position as a leading supplier to the
Wi-Fi market. With a customer base that includes some
of the industry's leading consumer electronics suppliers,
we currently hold about 50 percent of the market for
802.11g power amplifiers.
Another product recently launched is our PA2423U power
amplifier for Class 1 Bluetooth applications. As the
adoption of Bluetooth applications continues to grow,
particularly in Europe, product developers are looking
to improve the performance of their solutions in products
such as cellular handsets, personal digital assistants,
wireless headsets, laptop computers, cordless telephones,
and other portable devices. Bluetooth Class 1 specification
uses a power amplifier to strengthen the signal to increase
reliable wireless transmission over short distances,
or to increase the coverage range to over 100 meters.
The PA2423U is unique in serving this market opportunity,
since the device is supplied in a miniature package,
with high levels of integration that allows designers
to implement Bluetooth functionality without impacting
size or battery life.
Q: Voice over Internet Protocol
(VoIP) would seem to be the "next big thing." What effect
do you think it will have on our industry? Consumers?
A: VoIP will impact every level of
the value chain. Technology providers must deliver innovations
that will provide an infrastructure capable of performance
equivalent to land line services, and service providers
must determine new revenue models. For consumers, VoIP
has the potential to support a broader range of services
and enhanced mobility. As the technology is rolled out
and gains consumer acceptance, we expect to see a greater
demand for mobile VoIP capability, requiring broadband
wireless access equipment, as well as the convergence
of Wi-Fi and cellular in consumer electronics. The industry
must work to accelerate standards development, as well
as to develop wireless broadband access equipment capable
of seamless, high-performance access to these services.
Q: Last year, the
majority of our "View"-ers saw the Far East, particularly
China, as the part of the world with the greatest growth
potential for their business. Would you agree with that
now, or is another geographical market opening up?
A: A huge growth potential exists
in Asia. The electronics supply chain continues to undergo
a transition with the majority of production already
moved to mainland China, and other functions like purchasing
and engineering about to follow. Able to realize significant
manufacturing efficiencies, the leading brand names
in consumer electronics rely on Asian original equipment
manufacturers (OEMs) and original design manufacturers
(ODMs) to produce everything from PCs and laptop computers
to personal digital assistants, digital cameras, computer
peripherals, access points, and cellular phones.
SiGe Semiconductor is established as a leading supplier
to these manufacturers, with exponential growth in shipments
to ODMs and OEMs in China, Taiwan and Korea. These ICs
are integrated into a wide range of applications including
BluetoothT-enabled devices, WLAN embedded and card-based
products, and global positioning by satellite (GPS)
systems.
In support of our growing customer base, SiGe Semiconductor
has recently added operations and application development
teams to our office in Hong Kong. Local application
support will assist customers in board layout and design
optimization to speed the development cycle. The new
operations team will focus on supply line management,
providing local, real-time support of SiGe's extensive
test and assembly resources in this region. These plans
enhance our existing presence in Asia, which currently
includes an established office in Hong Kong, and a full
compliment of distributors and representatives across
China, Hong Kong, Japan, Korea, Singapore and Taiwan.
Q: In your opinion,
which military or commercial product category may show
the most growth in the
coming year? Why?
A: I believe we'll see significant
growth across the wireless markets. Consumers are demanding
seamless mobile access to voice and data services. There
are several market segments rising to meet this demand.
Wi-Fi products compliant to the 802.11a/b/g standard
will dominate the business and consumer markets for
mobile internet access. 3G cellular handsets will begin
to roll out incorporating multi-mode capability with
cellular, WLAN, GPS and Bluetooth functionality.
Q: Other than VoIP,
do you see any other emerging technology that will shake
up the marketplace, either consumer or military?
A: The roll out of 3G cellular will
provide consumers with a host of new portable applications.
Emerging handsets will support multiple cellular standards
for global operation, as well as new Wi-Fi, Bluetooth
and GPS services. This functionality must come without
impact to size, performance or battery life - A difficult
scenario when incorporating multiple radio chipsets.
SiGe Semiconductor is currently working with handset
manufacturers to determine the ideal partitioning and
co-existence scenarios to ensure that phones will integrate
desired functionality while supporting excellent coverage,
small size, and optimal battery life.
WiMAX capable broadband access equipment will deliver
broadband services with the added benefit of portability.
The promise of worldwide broadband access may be delivered
if carriers and Intel are successful with their plans.
Given the success of Wi-Fi hotspots, this is the one
to watch. ®
Arthur
Faverio, President, MITEQ
Q: Which of your
company's recent product introductions has you the most
excited?
A: MITEQ has a long history of microwave
and millimeter wave technologies, enabling MITEQ to
offer a broad spectrum of Ka-Band products for the next
generation of Internet connections via the under utilized
27 GHz to 31 GHz spectrum. Some of Miteq's proven products
are; Low Noise Amplifiers, Block converters, High Power
amplifiers and much of the ancillary equipment necessary
to build a successful Ka-Band gateway system.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing."
What effect do you think it will have on our industry?
Consumers?
A: Voice over the Internet will have
little effect on MITEQ and ultimately little effect
on our industry as a whole. It's mainly a digital/software
manipulation of an existing platform, whose primary
motivation is financial.
Q: Last year, the
majority of our "View"-ers saw the Far East, particularly
China, as the part of the world with the greatest growth
potential for their business. Would you agree with that
now, or is another geographical market opening up?
A: Traditionally our growth potential
has always been best in rapidly growing economies where
infrastructure has to be established quickly. We have
seen similar growth in Russia, but China is growing
rapidly and appears to be at the beginning of its emergence
as a consumer.
We need to remember that in all areas, the political
situation can affect future growth.
Q: In your opinion, which military
or commercial product category may show the most growth
in the
coming year? Why?
A: Satellite communications remains
the principle means of reliable communications in remote
areas, typical of military operations where real time
flexible deployment of assets is necessary for a successful
mission.
Q: Other than VoIP,
do you see any other emerging technology that will shake
up the marketplace, either consumer or military?
A: High speed communication on the
move seems to be on most wish lists. The military wants
to communicate with every vehicle in any location. The
consumer wants E-mail and the Internet instantly ON
independent of their location, i.e. a train, an airplane,
a car or truck, etc. The technology is still very expensive,
but once it becomes widespread in the military and major
industrial users, it will flow down in a cost effective
manner to the consumer. ®
Mike
Farese, Ph.D., President & CEO, WJ Communications
Q: Which of your
company's recent product introductions has you the most
excited?
A: I'm very excited about many of
our recent products. We've released a number of infrastructure
devices including mult-chip modules, power amplifiers
and other RF devices. However, I think the most exciting
is our new line of PCMCIA RFID Cards-the MPR5000 and
MPR6000 multi-protocol RFID cards. These unique products
are the first UHF multi-protocol RFID cards using the
ultra-compact PCMCIA Type II standard commonly found
on laptops and other commercial computing platforms.
Now anyone can get into the RFID business. These units
leverage existing air protocol standards-ECPGlobal'
Classes 0 and 1 and Class 0+ -to ensure compatibility
and maximize utility. Future upgradeability is ensured
via flash memory and a boot loader function. These small
easy-to-use RFID cards are building blocks for OEM's,
systems integrators, value-added resellers (VARs) and
small business owners developing printer/applicator,
handheld, stationary, portal and other integrated RFID-enabled
end-products. We have had a strong Beta customer program
and are beginning production shipments this month. These
products make RFID technology available to the masses
at commercial price levels, and we are very excited
about the future potential of the MPR family of RFID
Cards.
Q: Voice over Internet Protocol
(VoIP) would seem to be the "next big thing." What effect
do you think it will have on our industry? Consumers?
A: I believe the effect of VoIP will
be positive for those companies utilizing internet-based
application technology. VoIP will likely reduce operational
costs and reduce the number of service providers necessary
to service the industry. VoIP advances will have an
indirect impact on many industries as the internet becomes
evermore ubiquitous. As people adopt technology such
as VoIP it has a tendency to act as a catalyst spurring
other complimentary technologies. It possible the VoIP
advances could even flow through this indirect path
to an RF/microwave company like WJ.
Q: Last year, the majority of our
"View"-ers saw the Far East, particularly China, as
the part of the world with the greatest growth potential
for their business. Would you agree with that now, or
is another geographical market opening up?
A: Asia remains a strong market for
WJ. China is a powerhouse in a number of markets like
the PHS (Personal Handphone Systems) business. China
is the largest cellular market and the upcoming 3G market
is a driving force in China where investments in infrastructure
remain heavy. As such a large market there are also
many niche market, such as the emergence of RFID, where
WJ offers low-cost, high-performance products of various
types.
Q: In your opinion, which military
or commercial product category may show the most growth?
A: WJ offers its product for military
applications on a COTs basis. I believe the application
of UHF RFID technology in the consumer product goods
supply chain and the military asset tracking will show
the most significant growth in the coming year. RFID
is an emerging technology both for commercial and military
markets with predicted annual growth rates of over 30%.
Many of the implementation deadlines for RFID mandates
by market movers such as Wal-Mart, Tesco, U.S. Department
of Defense, Metro AG and others are in 2005. With products
like the multi-protocol RFID cards, WJ is well positioned
to benefit from this same accelerated growth.
Q: Other than VoIP, do you see
any other emerging technology that will shake up the
marketplace?
A: Again, I think RFID will be spectacular.
We are just beginning to see UHF RFID supply chain and
asset tracking applications coming of age. As the RFID
market grows we will see a shift from small technology
companies to larger corporations offering a broader
array of RFID products and services. We've already seen
mergers and acquisitions, lawsuits, governmental regulation
and other market forces coming to bear. Anything can
happen in the RFID market, and its guaranteed to be
exciting. WJ's offering unique RFID products leveraging
technology and making RFID easier to use, more consistent
in performance and available to anyone. We'll be hanging
on to this market as is takes off in the coming year.
®
Jim
Grau, President, Smiths Microwave Components &
Subsystems Group
TRAK Microwave, Florida RF Labs, and EMC Technology
Q: Which of your
company's recent product introductions has you the most
excited?
A: Smiths Microwave Components &
Subsystems group has been very active in technology
advancement. Our companies have introduced a wide range
of new products including Miniature Microstrips, Components
with 10 to 30 times higher power handling, Signal Processing,
Isolator/ Limiters, Switch Filters, and high performance
Signal Generation Synthesizer subsystems. Each of our
technology centers is constantly developing and introducing
new products or technology solutions. I am particularly
excited about several recent product introductions.
Our Microwave Multifunction Assembly center recently
introduced "no tune" Switch Filter subassemblies targeted
at rapidly growing EW/ELINT markets. These Military
Airborne grade products are small, low profile and designed
for volume production. Our design simulation tools permit
minimum tuning and alignment in volume production. Recently,
four and five channel switch filter subassemblies have
been introduced and we forecast exceptional growth in
this product line over the next 5-10 years.
Our Time and Frequency center recently introduced a
new GPS SASSM (Selected Availability Anti-Spoofing Module)
Time Code Processor, Model 9000S. This new product line
addresses needs in an under-served market critical to
our national defense. We have invested heavily in this
technology and have recently completed a stringent test
program and have been granted approval by the L.A. AFB
Joint Program Office (JPO) for our GPS SAASM HAE (host
application equipment) and related software.
Also, from our components center, we recently introduced
a surface mount power divider line with power handling
capabilities equaling that of many connectorized power
dividers. Currently 2-, 3-, and 4-way versions are available
in ranges from 420MHz to 2.4 GHz. These are an ideal
solution for telecom and military applications.
Most important, we anticipate an escalating pace of
technology advances. Smiths is committed to providing
"next generation solutions" whether through internally
developed or acquired new technology.
Q: Voice over Internet Protocol
(VoIP) would seem to be the "next big thing." What effect
do you think it will have on our industry? Consumers?
A: VoIP may cannibalize some landline
telecommunications and may take market share from mobile
cell phones as users rely on portable laptops in "hotspot"
locations for video and voice calls. One benefit of
VoIP is the remote capabilities offered to a variety
of employees, which will lead to more flexible companies.
According to a recent research report VoIP usage in
the US will grow from 400,000 homes in 2004 to 12.1
million in 2009.
The growing combined data rates of VoIP with music and
video data streams drives BW requirements directly to
last mile in-home links and small businesses. This will
eventually strengthen the RF back-haul needs and may
re-ignite the push to deliver WB data directly to homes
and businesses using either fiber or RF links. DSL continues
to provide a cost effective, stopgap solution for moderate
BW but has insufficient capacity to support future data
expectations. Solutions like WiMAX (IEEE 802.16), provide
fantastic opportunities for our industry to demonstrate
a last mile WB pipe to users that leap-frog fiber to
home and other competing more costly systems.
Q: Last year, the majority of our
"View"-ers saw the Far East, particularly China, as
the part of the world with the greatest growth potential
for their business. Would you agree with that now, or
is another geographical market opening up?
A: While we forecast China to continue
as a key manufacturing center and one of the largest
markets with the highest growth, another geographical
area now emerging appears to be India. The large population,
skilled labor pool, and developing infrastructure may
put India in a similar position as China 5 or 10 years
ago.
Q: In your opinion, which military
or commercial product category may show the most growth
in the
coming year? Why?
A:Primary growth in military and space
markets is being driven by information systems. Wideband
data channels are required for fast responsive image
and surveillance data. These applications range from
network centric battlefield situational awareness, to
real time command and control of battle groups from
remote locations. This kind of connectivity can only
be provided by RF systems since fiber installations
are not flexible enough to fight mobile conflicts. We
see SATCOM and EW/ELINT as the key growth areas of the
defense and space sector in the coming years. Products
we are focused on include mmWave SATCOM converter assemblies
and fast hopping channelizers and LO assemblies for
EW/ELINT receivers.
Our company remains heavily diversified in both military
and commercial markets. While military growth may not
keep pace with previous |