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December 2004
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by Karen Hoppe, Editor
Harvey
Kaylie, President & CEO, Mini-Circuits
Q: Which of your
company's recent product introductions has you the most
excited?
A: Actually, we have more than one product
category that I'm very excited about. We have developed
a line of wideband, very high IP3 mixers with IP levels
up to +40 dBm. In all my years of experience, I feel that
we have found the "Holy Grail." For us, and for the way
the industry trend is going, this product fits in with applications
that are being developed, and those that will be developed
over the next few years. And in another product category,
mixer/amplifiers, we used the technology of our semiconductor
expertise for amplifiers and combined it with our technology
for mixer design, resulting in a line of products that still
maintain the traditional small size of a mixer but also
includes amplifiers within the package. The size and, even
more important, the matching between the amplifier and the
mixer, is taken care of by our internal designs. This relieves
our customers from designing a match between the amplifier
and the mixer, which gives them additional value as compared
to having two separate parts.We've committed a lot of resources
into this particular area, adding designers so that we can
proliferate the marketplace with many new designs.
To reiterate, this year we've put a lot of effort into several
different product categories. In amplifiers, there is a
class of amplifiers called balanced amplifiers. It uses
technology of MMIC amplifiers in addition to passive components,
such as 90° hybrids or 180° combiners. This year
we have developed a number of connectorized balanced amplifiers
offering very low noise figure, as low as 0.6 dB, high IP3
of approximately +48 dBm, and very high IP2, as high as
+70 dBm. Very nice numbers, especially in applications where
reliability, distortion, and wideband are key parameters.
As a consequence of our efforts in this direction, we developed
a line of matched amplifiers, which are used in our balanced
amplifier designs. The uniqueness of our offering of matched
amplifiers is that we are specifying the matching between
amplifiers, both for gain and phase over the entire frequency
range. The manufacturing techniques we developed to achieve
very high matching enables matching of approximately 0.1
dB from low frequency, say, 10 MHz, up to 2.5 GHz. Similarly,
in phase, the matching is less than 2° over the whole
frequency. It is my understanding that there are no other
companies offering specifications of matching that meet
these very impressive numbers.
In another category, we have developed more than 60 different
types of filters, remarkable in that the size is .12 by
.06, the size of a chip resistor. What's more, its frequency
response for low pass filtering goes down to as low as 80
MHz in this small package. I believe we are unique in the
world with this type of filter. Our offerings for all these
models, both in low pass and high pass, have the advantages
of extremely small size and extremely low price, under a
dollar. I believe this changes the dynamics of decision
making with regard to using filters in systems because of
size and price considerations.We're going to make a lot
of customers very happy, and that's the bottom line. Another
area in filters, which we believe is unique - I'm not aware
of anyone offering this - is connectorized low pass filters
with isolation, or filtering, more than 40 dB, rejection
up to 20 GHz. For example, if someone were using a low pass
filter at 100 MHz or 800 MHz, and they employed one of these
filters, not only would they get very low insertion loss
in the passband, but more than 40 dB rejection all the way
out to 20 GHz. Based on our unique design, we have eliminated
the problem of "re-entry," meaning that the isolation, or
filtering, decreases to very low numbers as you go higher
up in frequency. Of course, in Mini-Circuits' tradition,
the price of these new filters is less than comparable filters
without this feature.
This past year, we developed very, very miniature power
splitters in both surface mount and connectorized packages.
For example, four-way 0° surface mount splitters, very
broadband, approximately 10 to 1000 MHz, in a size of only
0.3 inches, which I believe to be the smallest in the world
covering this type of frequency. Additionally, in connectorized
packages, we developed very small packages such that the
limitation in the size of the package was determined by
the spacing between connectors.
We've developed new bias tees, useful in many applications
for amplifiers and other devices where a DC signal has to
be supplied to an RF component. What makes this product
so attractive is the very broad bandwidth, roughly 50 MHz
to 5 GHz and a very small package size, .15 inch square.
Another product category in which we've achieved success
this year is directional couplers. We were able to develop
extremely broad band directional couplers, very small, approximately
.2 inch square, that can handle different coupling values
and can handle power in the order of 25 watts. We have applied
for a patent on this design technique.
I would just like to bring out one more point - we'll be
introducing a new product category that has not normally
been associated with Mini-Circuits, and that's in RF and
microwave coax cable. We decided to do this as a natural
expansion of our product line. After extensive testing,
evaluations, and environmental testing, we believe we have
an extremely rugged cable that will outlast existing cable
in the marketplace. One of our reliability tests determines
how many times the cables can be flexed before breaking,
which is a common occurrence in our industry. The cables
have at least four times longer use that cables currently
available on the market - more than 20,000 flexings without
failure. In fact, we developed a machine to automate the
flexing test. These cables are available in SMA and Type
N, as standard catalog product available from stock, with
a minimum buy of one piece - another Mini-Circuits characteristic!
We want to be able to give more value to our customers,
and of course, an underlying factor is that whatever we
offer, at whatever price, the quality must be extremely
high, the reliability must be such that our parts will outlast
the equipment for which it is intended to be used. That's
another Mini-Circuits policy.
There are many other products that we developed this past
year, but these are the ones that stand out, and they're
why I am very proud to be the president of Mini-Circuits.
I'm proud to be associated with the fine group of people
working at Mini-Circuits.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing." What
effect do you think it will have on our industry? Consumers?
A: As you know, we're a component supplier,
rather than systems. However, based on applications that
are just being developed, VoIP is going to be a very, very
hot area. It will change our social patterns and the way
we operate in our daily life. As an example, VoIP will let
you transfer a call from your local phone to any place in
the world that you may be visiting, inexpensively and immediately.
I believe it's another step in shrinking the size of the
world to the distance between yourself and your PC. The
applications and support for this application will result
in the need for development of new products from component
manufacturers, which is why I'm very excited about this
application. A lot more data will need to be transmitted,
which means you need less distortion, more bandwidth, etcetera,
which means components and hardware will have to be able
to handle this. I think that having voice and data basically
at the same time will enable the world to shrink and costs
to go down, so we'll all be more competitive. I believe
there will be new applications that we haven't even discussed
that will use VoIP, that will further enhance the need for
technology.
Q: Last year, the
majority of our "View"-ers saw the Far East, particularly
China, as the part of the world with the greatest growth
potential for their business. Would you agree with that
now, or is another geographical market opening up?
A: It's my belief that the Far East will
be the major engine for the world. However, certain areas
of Eastern Europe are starting to create more demand, but
nothing of the magnitude of what's taking place in China.
There's also an increase in demand in India, but, again,
not anywhere near what's happening in China. The world has
shifted, and it's shifted towards the Asia/Pacific region.
Q: Other than VoIP, do you see any
other emerging technology that will shake up the marketplace,
either consumer or military?
A: I believe there's been tremendous technological
advances over the last few years and it will continue, going
forward. Consequently, there may not be one "killer application"
but many very strong applications that will create the need
for more technology. Examples might include a non-invasive
test for breast cancer examination; the ability to see behind
walls from a considerable distance; RFID technology, which
I think will enhance the way we work, will increase efficiencies
and the quality of transactions that take place. I could
go on and on, but each one of these applications, by themselves,
may not reach the level of VoIP, but together they can be
just as significant. The benefit would be that the growth
would not be explosive, but rather in a more orderly fashion,
so that technology and applications are more in lockstep.
One big area that our customers are focusing on is in 3G
- the ability to transmit pictures and videos creates a
tremendous need for technology and product to make this
available around the world. I think that we're going to
see a tremendous burst of new applications which will be
very healthy for the technology industry, certainly very
helpful in communications. Bluetooth is another technology
where we're starting to see applications appear, such as
wireless headsets for cellphones just for the sake of convenience.
It's been developing slowly because of the relationship
of technology and application - some technologies will require
a lot more time to develop into applications because of
their complexity, cost, and so forth. When there is a perceived
advantage with the new technology, and where new technology
gives value to the user, then the implementation will be
swift. Of course, both capability and cost are two parameters
that must be considered in predicting the applications of
the new technologies.
On behalf of myself and all the members of Mini-Circuits
worldwide, we appreciate the technology community in which
we work, and we want to thank all in the industry for their
support and recognition of Mini-Circuits' high status. ®
Joel
Levine, President, RFMW, Ltd.
Q: Which of your
company's recent product introductions has you the most
excited?
A: RFMW Ltd. is a specialized distributor
dedicated to providing RF/microwave customers and suppliers
with focused distribution of components. We rarely introduce
products on our own. However, consistent with our objective
to selectively increase the component choices available
to our customers, we do team with our suppliers on selected
new product introductions.
During the last 18 months, the response to this approach
from the RF and MW customer base has been extremely positive.
Our experienced staff members are regarded by both our customers
and our suppliers as valuable teammates who understand their
business needs, their demanding
applications, and their unique RF/microwave technical requirements.
Some of the new products most highly regarded by our customers
are:
. Cree's LDMOS devices for pulsed Avionics and radar applications
as well as for commercial applications up to 2.7GHz.
. Johnson's new line of SMK (2.92mm) connectors to address
mmwave and optical applications where high performance RF
interconnects are required.
. M/A-COM - commercial versions of their microwave MMIC
amplifiers for use in point-to-point radios as well as continually
updating the broadest line of components for RF and Microwave
customers for today's applications and RoHS requirements.
. RFHIC's hybrid module "building block" linear CATV and
power amplifiers for driver and output stages along with
LNAs provide OEMs lower cost and faster time to market solutions.
. RF Industries providing a 2nd source alternative for specialty
connectors and cable assemblies in the WLAN and access point
space.
. Rosenberger SMA and SMP connectors for high frequency
performance critical in digital applications.
. Sangshin provides both standard and custom solutions on
dielectric filters, duplexers, diplexers, and patch antennas
for fast turnaround times on new designs and cost reductions
on existing designs.
. Sirenza's new products include low phase noise CROs, active
bias gain blocks, and LDMOS RF Power Modules.
. Skyworks - low cost switches meeting the high performance
requirements of today's WLAN and Wi-Max applications along
with components such as lead free versions of their world
renowned diodes.
Many of our customers have shortened their development times
and reduced their development and manufacturing costs by
utilizing not only our staff's experience, but also RFMW's
extensive data base. The technical knowledge of the RFMW
staff delivers the added value of helping our customers
select alternative/second source components and suppliers.
Both purchasing and engineering personnel appreciate an
extra "component engineering" resource. RFMW has helped
them to better select the "right" components for their new
product development, continuing production, as well as retrofit
and redesign activities.
Q: In your opinion, which
military or commercial product category may show the most
growth?
A: The military/aerospace marketplace is
an excellent area for profitable growth. There appears to
be a decrease in emphasis on using ultra Hi Rel, ultra custom
products and an increase in emphasis on using new, highly
reliable, cost effective, application specific commercial
technology. Several of our suppliers have responded to this
shift by creating a range of new products aimed at specific
military applications.
Some examples of this are:
. Cree has leveraged their highly reliable gold LDMOS RF/microwave
power FET technology to address a range of high power pulsed
military applications.
. M/A-COM has developed a specialized family of microwave
MMICs for use in military applications.
. Sirenza has made an extensive commitment, backed by new
investment, in military/aerospace products such as VCOs,
mixers, and widebandtransformers. Hermetic packaging and
Hi Rel testing/screening are also available for a variety
of products.
The military and aerospace market is not a commodities style
marketplace. It requires a personalized, highly technical
customer interface. The RFMW team provides the responsive
bridge between our customers and our suppliers to effectively
address targeted military/aerospace applications. ®
Paul
Minton, Executive Vice President, California Eastern Laboratories
Q: Which of your
company's recent product introductions has you the most
excited?
A: CEL has such a broad product offering
it's hard to narrow it down to a single product. We're especially
excited right now about our RFIC switches. More and more
of our customers are building products that feature multiple
bands, multiple antennas, and even multiple modes of operation.
They all pose significant switching challenges. We saw the
opportunity for a competitive, high volume RFIC switch supplier
and, so far, our sales have proven us correct. This year
we added a number of new NEC switches to our line, both
SOI (silicon-on-insulator) CMOS and GaAs. Several of them
are designed with unique features that address specific
needs within this booming market.
We're also excited about the new NEC ASSPs (Application
Specific Standard Products) we've introduced in the automotive
market. NEC has made a tremendous investment in automotive
RF technology and has assembled a broad line of parts targeting
specific applications like Remote Keyless Entry, Tire Pressure
Monitoring, GPS, satellite radio antennas, and radar detectors.
Only large, world-class vendors are going to be able to
meet the quality, volume, scalability, product lifetime,
and pricing demands of the automotive supply chain. You
won't see "fabless" companies playing here. The big players
today will also be the big players tomorrow. As partners
with NEC we feel we're well positioned to serve this growing
market.
Finally, we love our low noise FETs. While many manufacturers
are no longer committed to transistors, NEC continues to
advance the technology. The performance of NEC parts is
unsurpassed, and the company is the acknowledged leader
in miniaturized RF transistor packaging. Our low noise devices
continue to dominate high volume applications like DBS and
Satellite Radio. Plus NEC is the only manufacturer to offer
transistors across all three technologies: GaAs, Silicon
and SiGe. It's no wonder NEC sells more low noise FETs and
silicon bipolar transistors than anyone else in the world.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing." What
effect do you think it will have on our industry? Consumers?
A: VoIP is opening up competition to new
telephone service providers, which, in turn, is already
stimulating infrastructure spending. But the real potential
for RF component sales will come at the consumer level.
Wireless-enabled laptops, new form-factor PDAs and phones,
and other personal end-user products will all become voice
capable. As voice, entertainment, and data delivery all
converge, we're sure to see entirely new products emerge.
We're glad to be part of it all.
Q: Last year, the majority of our "View"-ers
saw the Far East, particularly China, as the part of the
world with the greatest growth potential for their business.
Would you agree with that now?
A: We still agree that the Far East, particularly
China, offers the greatest potential for business growth.
We expect China will continue to manufacture products for
consumers around the world, as well as for its own growing
domestic consumption. A myriad of bottlenecks - inadequate
infrastructure, energy supply, political factors - make
it a challenge. But the cost advantage, especially in manufacturing
that does not require highly skilled labor, is so compelling
that companies will learn to make it work. It will take
time and there will be countless setbacks, but it will happen.
As markets expand and the world shrinks we are seeing new
challenges arise. The headaches of overseas manufacturing
are already well known. In companies that operate multinational
offices and facilities, we're now seeing problems in the
coordination of these facilities and their supply chains.
One problem is the matter of fair compensation for design-in
activities. In many companies, products are designed - and
component slots awarded - at design centers in the U.S.
and other developed countries. To be cost competitive, these
products are then manufactured at facilities overseas. All
is well and good, as long as the original sales engineers
get credit for their initial work securing the design win.
Often they don't. This is especially true in the development
of reference designs, where the sales groups' original legwork
can result in broad sales to multiple customers. As markets
expand, it's a problem all large companies must address.
Q: In your opinion, which military
or commercial product category may show the most growth?
A: The majority of CEL's business is on
the commercial side. We see growth in virtually all products
that enjoy wireless connectivity, but we're expecting significant
growth soon in HDTV. We're excited, because with NEC's expertise
across multiple technologies - GaAs, Silicon and SiGe -
our products will play a role in the growth of this technology.
Q: Other than VoIP, do you see any
other emerging technology that will shake up the marketplace?
A: We wish we knew what the next killer
technology will be. We do know that technologies like WiFi,
RFID and 2.5G are already changing the way we live. New
standards like 3G, WiMax, UWB and advanced WiFi are emerging.
They continue to move us towards completely un-tethered
connectivity. As these standards emerge, new products will
leverage them and further shake up our markets. Our plan
is to have parts on their circuit boards. All in all we
are very optimistic about our future! ®
Ralph
Phillips, President, TECOM Industries
Q: Which of your
company's recent product introductions has you the most
excited?
A: At TECOM Industries, we have developed
several new products that are new and very exciting. We
recently announced a new Airborne INMARSAT High Gain SATCOM
antennas that is the Best in Class among new low profile
antennas. We think this system is ideal for commercial airlines
and military transport aircraft connectivity. TECOM currently
provides Intermediate Gain Inmarsat antennas for commercial
and military transport as well as High Gain antennas for
key military programs such as the C-17 and C-130.
In our military products we have several new antenna types
used for surveillance, active radar and communications.
The most promising in surveillance is our Electronically
Scanned Direction Finding Systems. This antenna replaces
traditional Spinning Direction Finding Systems and provides
a quantum leap in system functionality. This system allows
for multiple beam and multiple frequency simultaneous processing,
using both the SUM and DIFFerence RF signal, which provides
for exceptional amplitude monopulse signal processing. And
we have eliminated all the mechanical spinning parts, which
will dramatically improve system reliability. There are
several upcoming military programs that can benefit from
this approach.
We are also working with several customers on active antennas
for radar and "on the move" applications. This can benefit
the industry by extending the operating theatre to become
nearly endless and unconstrained by fixed site. Ideal for
UAV, Signal Intelligence and other reconnaissance applications.
In the data link area we are working on airborne and portable
data link systems. These utilize the new common data link
frequencies which will be the military standard and provide
high levels of connectivity between airborne, ground and
"on the move" platforms. Something that is greatly needed
for future battle field deployments.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing." What
effect do you think it will have on our industry? Consumers?
A: TECOM believes that several factors
will influence future developments in VoIP products and
services. Currently, the most promising areas for VoIP are
corporate intranets and commercial extranets. Their IP-based
infrastructures enable operators to control who can-and
cannot-use the network. Another influential element in the
ongoing Internet-telephony evolution is the VoIP gateway.
As these gateways evolve from PC-based platforms to robust
embedded systems, each will be able to handle hundreds of
simultaneous calls. Consequently, corporations will deploy
large numbers of them in an effort to reduce the expenses
associated with high-volume voice, fax, and videoconferencing
traffic. Throughout the remainder of this decade, videoconferencing
with data collaboration will become the normal method of
corporate communications, as network performance and interoperability
increase and business organizations appreciate the economics
of telecommuting.
Q: Last year, the majority of our "View"-ers
saw the Far East, particularly China, as the part of the
world with the greatest growth potential for their business.
Would you agree with that now?
A: TECOM is primarily a provider for industrial
wireless and government antenna systems. Today our customers
are primarily domestic, much more so than several years
ago. I believe that trend will continue. Moreover, with
the creation of the Department of Homeland Security I think
there is a potential for more innovative products developed
by TECOM, tailored for this application.
Q: In your opinion, which military
or commercial product category may show the most growth?
A: I believe that SATCOM communication
will continue to be a very strong growth category. Whether
it is for commercial airlines, military transport aircraft
or man portable, people need to stay connected. This will
require cost effective solutions for broadband satellite
communications on the move.
Q: Other than VoIP, do you see any
other emerging technology that will shake up the marketplace,
either consumer or military?
A: In the military segment, TECOM believes
that future emerging technologies for sensors and RF systems
as they relate to Future Combat System (FCS) will compete
for the limited real estate. New systems will employ directional,
integrated, antenna subsystems that minimize the signature
of the force and the ECM vulnerability. In addition, focused
beam antennas will be needed to maintain the link with distant
platforms including airborne and satellite relays. Most
importantly, all future systems will be "on the move." The
ideal antenna technology should support the need for multi-function,
multi-spectral and multi-user capability. This new demand
for mobile highly integrated broadband systems will ultimately
translate into products that are used for military and SATCOM
systems.
In the commercial segment, TECOM believes that WiMax, in
addition to VoIP, will be the emerging technology. WiMAX
is a standards-based technology that enables the delivery
of last mile wireless broadband access as an alternative
to cable and DSL. WiMAX will provide fixed, nomadic, portable
(and eventually mobile) wireless broadband connectivity
- without the need for direct line-of-sight with a base
station. In a typical cell radius deployment of three to
ten kilometers, WiMAX systems can be expected to deliver
capacity of up to 40 Mbps per channel for fixed and portable
access applications. This is enough bandwidth to simultaneously
support hundreds of businesses with T-1 speed connectivity
and thousands of residences with DSL speed connectivity.
We expect WiMAX technology will be incorporated in notebook
computers and PDAs in 2006, allowing urban areas and cities
to become "MetroZones" for portable outdoor broadband wireless
access. ®
Tom
Quan, Vice President of Marketing, Applied Wave Research
Q: Which of your
company's recent product introductions has you the most
excited?
A: Applied Wave Research (AWR®,) is
shipping 2004 software releases for all of our major design
suites: Microwave Office®, Visual System SimulatorT
(VSS) and Analog OfficeT.
The Microwave Office 2004 release fully integrates three-dimensional
(3D) planar electromagnetic (EM) simulation with circuit
simulation and layout tools, permitting arbitrary physical
structures to be embedded within linear and nonlinear circuit
simulations. AWR has improved the capacity of its industry-leading
EMSightT EM simulator by over 5X. The simulator uses a full-wave
spectral-domain approach based on the method-of-moments
(MoM), and is multi-threaded to take advantage of multiprocessor
computers. Through AWR's EM SocketT interface, more third-party
EM solvers are integrated with, and directly accessible
from, the unique AWR unified data model, including: Sonnet
Software's EM product, Zeland Software's IE3D, MEM Research's
EM3DS, Simulation Technology and Applied Research's Analyst,
and Optimal Corporation's O-Wave.
The Microwave Office 2004 solution now has a dynamic EM-extraction
capability that provides the ability to select schematic
elements and target them for simulation using any of the
popular EM solvers supported through the EM Socket interface.
Users are no longer forced to make design tradeoffs-with
Microwave Office 2004 software designers can combine the
speed of circuit simulation, the accuracy of EM, and the
control of the design process, all from within the AWR Design
EnvironmentT, while optimizing designs simultaneously with
their EM simulator of choice.
The VSS 2004 design suite boasts exciting new features such
as radio-frequency (RF) budget analysis and a phase lock
loop (PLL) system model. RF budget analysis is AWR's first-of-its-kind
solution that enables designers, for the first time, to
calculate cascaded performance of the RF link. Traditional
RF/analog system analysis commonly requires several tools
to achieve a complete analysis of end-to-end performance.
VSS 2004 software, however, provides engineering teams with
an efficient and comprehensive platform for making RF cascade
calculations at interior points of the RF link to perform
an error vector magnitude (EVM) measurement, all within
a single system diagram. Working in one environment provides
a seamless flow of information between traditional systems
engineers and RF/analog engineers and enables designers
to quickly discover system deficiencies and to eliminate
design turns.
The addition of dedicated behavioral PLL blocks into VSS
2004 software enables designers to interactively investigate
the dynamics of frequency synthesizers, frequency/phase
modulators, and frequency/phase demodulators. Through simulations,
engineers can establish practical PLL design guidelines.
Ultimately, the best loop bandwidth, phase noise, transient
response, and phase margin can be determined by working
with the VSS 2004 PLL behavioral blocks.
AWR's Analog Office 2004 software release continues to drive
the "open platform" approach for AWR. The software suite
now includes interfaces to five different popular electromagnetic
(EM) simulation tools, and two different circuit simulation
tools, as well as an open socket interface for design-rule
check (DRC) physical verification tools. This open platform
enables designers to choose the best tools depending on
the size and complexity of the design, as well the required
analyses.
Analog Office 2004 design suite can be used to design the
entire chip from system-level modeling and simulation through
to final layout and tape-out. The software will generate
the necessary industry-standard files, such as layout-versus-schematic
(LVS) netlist, and GDSII, to interface to a final verification
flow based on industry-popular IC physical verification
tools from Mentor Graphics, Synopsys, and Cadence.
The Analog Office software can also be used to design complete
RF blocks as part of a large mixed-signal systems-on-chip
(SoC). In this flow, AWR provides complete, bidirectional
data transport capabilities to and from industry standard
mixed-signal IC design flows.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing." What
effect do you think it will have on our industry? Consumers?
A: I think VoIP will have a profound effect
on the individual consumer as well as on companies for many
years to come. Already deployed internally at major telecommunications
and networking companies, VoIP is now making inroads into
consumer homes with a multitude of service solutions offered
by major telecommunications companies. At AWR, one of our
remote offices already utilizes VoIP 100 percent, and has
completely phased out its plain, old telephone service (POTS)
line. We are reviewing the cost of telecommunications across
the company, and evaluating the timetable to move toward
VoIP as the preferred communications method.
At the very least, VoIP will provide more flexible communications
solutions to more people. In the long term, VoIP could certainly
change the cost equation of telecommunications worldwide.
Q: Last year, the majority of our "View"-ers
saw the Far East, particularly China, as the part of the
world with the greatest growth potential for their business.
Would you agree with that now?
A: China will continue to be the greatest
growth potential for many businesses in the next decade
or so, both as the largest consumption market as well as
offering major production capabilities. Next on the list
of big potential markets should be India. With a population
second only to China, India has already established itself
as a software export powerhouse over the last 10 years.
With more international companies setting up branches in
India and internal industries achieving parity with international
counterparts, the standard of living will increase and inevitably
consumption will rise to rival China and other consumer
markets worldwide.
Q: In your opinion, which military
or commercial product category may show the most growth
in the
coming year? Why?
A: Mobile products will show the most promise
in the next few years, both in developed as well as emerging
and developing countries. As people become more mobile,
they will need not only to communicate more with each other,
anytime and anywhere, but also to be able to be located
anywhere anytime. This is fueling the demand for more location-based
mobile products, such as GPS-based devices. Beyond GPS-based
mapping hardware and software to help consumers find nearby
restaurants and gas stations, there are already GPS-based
location devices in later-model automobiles that help unlock
cars and give directions on a moment's notice. GPS and GSM
combination devices utilize the popular digital cellular
technology to help locate people anywhere and to provide
emergency help when needed. The combination of GPS, GSM,
Bluetooth, and WLAN wireless technologies, opens up possibilities
for a host of new and exciting personal communications devices
within the next few years.
Q: Other than VoIP, do you see any
other emerging technology that will shake up the marketplace?
A: At the infrastructure level, I can see
that new wireless technologies, such as WiMAX (IEEE 802.16),
might emerge as the next "killer" technology to bring internet
access to the other four billion people on the planet who
are still not "on-line." Those of us in the United States
and other developed countries are so used to high-speed
cable modem and DSL that we tend to forget that most of
people on earth still do not even have dial-up access to
the Internet. WiMAX has the potential to change all that.
Dale
Reed, VP Sales & Marketing, Trompeter
Q: Which of your
company's recent product introductions has you the most
excited?
A: I really like our AD1300 F to BNC adaptor.
This product is designed for signal integrity and tuned
for high frequency signal management, a perfect fit for
the network capacity demands that we are seeing. The legacy
F connector series has long been used in the cable television
(CATV) network, particularly at the end user location -
in the home itself. However, this traditional F connector
uses no center pin (the wire itself provides this contact)
and compression crimping on the braid, making it a poor
solution for applications where signal integrity (such as
high bandwidth digital applications) is important. What
the AD1300 adapter brings to the picture is the ability
to quickly and inexpensively upgrade the cable to device
interface to a telco quality, high reliability 3-piece BNC
connection.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing." What
effect do you think it will have on our industry? Consumers?
A: VoIP is huge. The "why" is packet
data technology, an area where Trompeter is deeply involved.
POTS (plain old telephone service) is accomplished
by establishing an open line from originator to called party,
leaving that line open or "nailed up" during the entire
voice transaction. (The voice signals are coded into digital
bits for clarity and easy cleansing of transmission "noise".)
This "circuit switched data" technology is highly
wasteful of network capacity since most of the transaction
is "dead air". An alternative is packet data technology.
It essentially removes the gaps and sends only the data
comprising the sounds, compressing that information into
small files and coding them to be unpacked at the call destination.
This process can now be accomplished so rapidly that
our ears don't comprehend the difference. With the network
"freed up" to handle more data, the result is greatly increased
network capacity. So the impact of VoIP is enabling our
existing data networks (like CATV) to handle voice traffic,
creating a newly competitive telephony environment. Consumers
will benefit from even more choices on where to buy their
voice service. Prices on voice traffic will continue
to drop, forcing all the network service providers to turn
to better internet services (such as high data rate wireless
bandwidth) at lower prices for incremental revenue. This
will benefit us all.
Q: Last year, the majority of our "View"-ers
saw the Far East, particularly China, as the part of the
world with the greatest growth potential for their business.
Would you agree with that now, or is another geographical
market opening up?
A: China is a vast market but the consumers
are largely underfunded. Business products will do
well in China but I would expect consumer products to lag
due to a fundamental lack of disposable income. China needs
a middle class.
Q: In your opinion, which military
or commercial product category may show the most growth
in the
coming year? Why?
A: Non-invasive security technology seems
like a winner to me, particularly video versions. We
need to figure out a way to restore our freedom to travel
and enter secure facilities without all the screening, searching,
and standing in lines.
Q: Other than VoIP, do you see any
other emerging technology that will shake up the marketplace,
either consumer or military?
A: Optical transceiver technology has become
so brutally commoditized that the OEO conversion is no longer
expensive. This really takes the heart out of the pure photonics
optical network that was so popular three years ago. Most
likely, this economic shift will move networking OEMs to
develop boxes in which copper and optical solutions coexist.
®
Edward
J. Richardson, Chairman of the Board & CEO, Richardson
Electronics
Q: Which of your
company's recent product introductions has you the most
excited?
A: Richardson Electronics' family of cellular signal
enhancers, which will dramatically improve our customers'
cellular coverage in all of their personal environments.
The product line includes a wireless in-vehicle amplifier
that reduces dropped calls. It works in all
automobiles, increasing cellular signal strength up
to ten times and extending coverage.
We have also designed a similar product for use in RV and
marine application, as well as a cellular signal enhancer for
in-home and office environments.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing." What
effect do you think it will have on our industry? Consumers?
A: While VoIP will have a huge impact on
the communications market in general, the effect in the
RF/Microwave space will be more muted. With VoIP,
we'd anticipate some increase in demand for high speed data
connections to the home as a result, which will translate
to healthy demand in markets like broadband cable, broadband
wireless and FTTx.
For consumers, that ties into my response to the prior question
about our cellular signal enhancers. We believe
that as consumers increase connectivity, they will expect
uninterrupted service. We are expecting our cellular
signal enhancer products to help create a robust system
for the consumer.
Q: Last year, the majority of our "View"-ers
saw the Far East, particularly China, as the part of the
world with the greatest growth potential for their business.
Would you agree with that now?
A: We still see China and the Asia Pacific
area as the fastest growing geographical market for
us. Our business in Asia Pacific was up 33% last year,
topping $100 million in sales, with the largest growth coming
from China, up 83%. We expect that over the next 3-5
years that the Asia Pacific region will account for 30%
of our business.
Q: In your opinion, which military
or commercial product category may show the most growth?
A: We think that over the next few years,
the use of radio frequency identification (RFID) in a number
of products will produce one of the fastest growing product
categories for Richardson Electronics. Our expertise
in engineering design, strategic alliances and technology
infrastructure make RFID a natural extension of our current
capabilities. Our company recently entered the RFID market
with software and system developers' kits giving the developer
a "plug-n-play" RFID solution. The Richardson kits
make "RFID simple" for anyone looking to implement or develop
RFID technology.
Q: Other than VoIP, do you see any
other emerging technology that will shake up the marketplace,
either consumer or military?
A: The convergence of technologies required
by our customers to provide complete systems solutions will
give our company an opportunity for accelerated growth in
the future. For example, today we sell approximately $27
million of high resolution medical displays and associated
products for picture archiving and communication systems
(PACS). Medical institutions are transitioning from x-ray
film technology in diagnostic imaging applications to digital
images, which are stored on computer systems and displayed
on high resolution monitors that Richardson currently supplies.
Medical institutions are also exploring the opportunity
to add RFID technology to patient monitoring systems. In
the future, bar-coded patient wrist bands will be replaced
with RFID tags that will allow the medical staff to instantly
view the patient's medical record, including prescription
requirements, diagnostic images, and the entire patient's
history. This system will require custom engineered high
resolution displays which our Display Systems Group can
supply, RFID tags and readers engineered by our RF
and Wireless Group, and scanning and close circuit video
equipment which our Security Systems Group can provide.
The convergence of these technologies presents an exciting
opportunity to dramatically accelerate sales and earnings
growth for Richardson Electronics through our strategy of
engineered solutions. ®
Scott
Schober, President, Berkeley Varitronics Systems
Q: Which of your
company's recent product introductions has you the most
excited?
A: I am pleased with our latest product
in the insect family, introducing at the WiFi Planet show
December 1st/ and 2nd in San Jose, CA called the Bumble
BeeT. Over the past year many customers that have asked
if we can provide a hand-held Spectrum Analyzer in the 900
MHz, 2.4 GHz, and the 5.8 GHz ISM bands all in a single
unit. The Bumble BeeT is a precision calibrated spectrum
analyzer that interfaces with HP's H2215 iPAQ¨ PocketPC¨.
This handheld receiver measures 4 distinct wireless bands:
900 MHz, 2.4 GHz, 5.15-5.35 & 5.725-5.850 GHz. Bumble
BeeT allows the user to capture, measure, display and record
each of these bands for network installation, coverage and
interference analysis. The iPAQ's touch screen allows field
engineers to tap on points of interest in the waveform and
"zoom in" for further analysis. Advanced features include
3 WAVEFORM TRACES, PEAK HOLD, PEAK SEARCH, and user selectable
PACKET / INTERFERENCE TRIGGERS. Bumble BeeT allows for on-the-fly
switching of bands for real-time spectral analysis of many
wireless standards. Bumble BeeT does the job of multiple
wireless test instruments all in a handheld.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing." What
effect do you think it will have on our industry? Consumers?
A: The FCC's mid November decision to treat
VoIP providers as different from traditional telephonic
services and at the moment tax exempt. This coupled with
Cisco's announcement on November 16, 2004 that it has sold
more than 4 million VoIP phones ignited the industry. Since
wireless VoIP phones are used in many companies alongside
WLAN AP's (Access Point's) there are a tremendous amount
of interference issues. Our WLAN Yellowjacket 802.11bg analysis
tool continues to solve complex co-existence issues where
user's are operating in the same wireless band such as the
2.4 GHz license-free spectrum. The IT Manager using a directional
antenna on a Yellowjacket can easily locate sources of interference.
Many times such sources of RF interference are a total surprise.
Some of the items that the Yellowjacket has found that interfere
are; Bluetooth enabled devices, toys, cordless telephones,
medical appliances, wireless smoke alarms, vapor parking
lamps, wireless video repeaters and cameras such as used
for security or baby monitoring, and leaky 2.4 GHz microwave
ovens we all use. I believe that the industry will continue
to grow using wireless VoIP phones to reduce phone costs,
compounded even more as the reliability improves and the
interference is kept to a minimum.
Q: Last year, the majority of our "View"-ers
saw the Far East, particularly China, as the part of the
world with the greatest growth potential for their business.
Would you agree with that now?
A: Yes, as long as the Chinesse do not
keep trying to re-invent the WiFi standard that is well
accepted around the world already. Backed by the Chinese
government the proposed technology was called the Wireless
Authentication and Privacy Standard, or WAPI. Several key
companies have already refused to provide equipment to the
Chinesse such as Intel who is known for WiFi chipsets in
all the latest laptops. Currently estimates are that over
80% of the WiFi gear is manufactured in China, yet the majority
of the designs come from the US. If this shift changes,
the Asian market may be tougher to sell to when the design
and manufacturing are done within China using their own
unique standard.
Q: In your opinion, which
military or commercial product category may show the most
growth?
A: We have seen a substantial surge in
our international business for Gator GSM & UMTS test
transmitters. The majority of build-out for cellular telephones
has been completed in the US. US carriers are faced with
consolidation because of the increase in competition. Many
countries outside the USA are in early stages of mobile
phone build-out. Many carriers are positioned for solid
growth and can only get there by quickly building more base
stations. This results in increased revenue for Berkeley
because we provide the most economic and advanced test transmitters
and receivers on the market. The Gator has the unique ability
to provide either CW or GMSK modulated transmissions with
live data that would be the same as a "live" phone transmission.
Carriers typically raise a GSM Gator transmitter 100' in
a bucket or a crane and start transmitting. They will then
drive with a Coyote receiver and collect data that correlates
signal strength with GPS Latitude and Longitude coordinates
providing automatic complex propagation and coverage analysis.
This simulation can be done with a Gator transmitter and
Coyote receiver before they have to go through the expense
of procuring access to land and erecting a tower (not to
mention dealing with the local ordinances). We sell our
transmitters and receivers to both the commercial and military
sector who are continually looking for the ability to measure
complex signal propagation in a mobile environment.
Q: Other than VoIP, do you see any
other emerging technology that will shake up the marketplace,
either consumer or military?
A: Berkeley has and will continue to focus
on unique products that no one else in the wireless industry
has. Shareholders have a long-term view of growth that enables
Berkeley to add each year to the 45 wireless products. Each
year we spend 20% of our revenue on R&D; keeping us
unique position with 'first to market', technology. A good
example of this is our ButterflyT WLAN power meter. Many
of our customers have asked for an inexpensive way of validating
low power devices such as AP's (Access Points). The ButterflyT
directly attaches to an AP or wireless network card at the
antenna port (for either 2.4 GHz or 5 GHz standards) and
can verify the power levels from 0 to 30 dBm in 1 dB steps.
There are expensive, bulky power meters on the market, yet
The Butterfly is a portable, rugged hand-held priced at
under $500. This December we will introduce these two newest
insects to our growing family of animal products. ®
John
J. Sciberras, Vice President, Marketing,
TriPoint Global Communications
Q: Which of your
company's recent product introductions has you the most
excited?
A: Our new Satcom-On-The-MoveT mobile RF
terminal introduced this year provides continuous, high-bandwidth
voice and data over Ku-band for tactical battle vehicles.
This Satcom-On-The-Move product brings true, continuous
satellite communications to a wide variety of military vehicles,
something the military market sector has been seeking for
a long time.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing." What
effect do you think it will have on our industry? Consumers?
A: Since voice over IP can bypass the
Telcos, it will have an effect on both the SATCOM and Wireless
industries. With VoIP, consumers can get toll-quality voice
over their PCs at a very low cost. The big challenge will
focus on how VoIP is regulated - how it's taxed and who
gets the revenue.
Q: Last year, the majority of our
"View"-ers saw the Far East, particularly China, as the
part of the world with the greatest growth potential for
their business. Would you agree with that now, or is another
geographical market opening up?
A: TriPoint looks at market sectors (commercial,
military and government) rather than geographic areas. By
far the US and European military and government sectors
are performing stronger than the commercial sector in our
core markets.
Q: In your opinion, which
military or commercial product category may show the most
growth in the coming year? Why?
A: The Military sector seems to have the
best potential for growth. The Commercial sector is built
on the years of promise for 'Direct-to-Home' products that
have turned out to be under capitalized and not brought
to market properly. As a result, the consumer market has
not developed as expected. The Military market, in contrast,
has been strong and may continue to be so for the foreseeable
future due to the War on Terrorism and tactical requirements
to connect and interconnect military units on a digital
vs. analog basis. The US and international military sector
is funding programs to improve communications, weather prediction,
reconnaissance, missile defense and other applications.
Q: Other than VoIP, do you see any
other emerging technology that will shake up the marketplace,
either consumer or military?
A: For the consumer, there are two technologies
that rise above others: VoIP and HDTV. Consumers have shown
over and over again that they will pay to talk and watch
TV. Both of these new technologies will succeed on strong
consumer acceptance.
For the military, the universal demand to communicate with
any deployed unit, anywhere, anytime and while on the move
is driving new product introductions to market. ®
Donald
R. Shepherd, President & CEO, AR Worldwide
Q: Which of your
company's recent product introductions has you the most
excited?
A: Our new solid-state microwave amplifier
line continues to show great promise. As we have expanded
the product line to higher power levels, the number of applications
has expanded significantly. We have customers in both military
and commercial activities that are using these products
in both development and test. There are a number of applications
for the 0.8 GHz to 4.2 GHz version and the uses for the
higher frequency version, between 4 GHz and 11 GHz, are
developing rapidly. The superior linearity of these designs
has made these products a staple in all sorts of communications
testing applications. These products have also found wide
acceptance in our "classic" EMC markets as our argument
about "cost of ownership" vs. TWT amplifiers takes hold.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing." What
effect do you think it will have on our industry? Consumers?
A: A VoIP does not seem to be a significant
impetus to our business. You could argue that the new Wireless
technologies will be impacted by VoIP and indirectly that
might affect AR's markets.
Q: Last year, the majority of our "View"-ers
saw the Far East, particularly China, as the part of the
world with the greatest growth potential for their business.
Would you agree with that now, or is another geographical
market opening up?
A: We have seen significant growth in Asia
even with the new restrictions by the Department of Commerce.
EMC and other testing requirements are driving towards higher
power and higher frequencies, those that have classically
been in the military realm. We could see a further expansion
in the coming year.
Q: In your opinion, which military
or commercial product category may show the most growth
in the
coming year? Why?
A: The further deployment of the new 802.16
technologies could have a significant impact on our business.
These are applications that fit our new solid-state microwave
amplifier line to a tee.
Q: Other than VoIP, do you see any
other emerging technology that will shake up the marketplace,
either consumer or military?
A: As I said last year, the automotive
technology continues to "emerge". Automotive testing applications
are growing rapidly as more automotive functions are digitized
and standards are "globalized". Our US and European solutions
fit directly into Asia. In addition, some of the new "wireless"
activities are an important driver as the new higher frequencies,
above the classic cellular and PCS bands, are utilized.
Another piece of technology that is saving lives in the
military marketplace are booster amplifiers developed by
our Modular RF division. They increase the power, and thus
the range, of man-carried and vehicle mounted military radios
to insure communications over a much greater geographic
area than previously possible. ®
Bob
Vogel, VP of Marketing, Aeroflex Test Solutions
Q: Which of your
company's recent product introductions has you the most
excited?
A: Aeroflex has launched a number of very
interesting and industry leading products in 2004. These
products range from individual tester products that address
the Private Mobile Radio and Avionics markets, Protocol
Conformance and Functional testing products for 3G based
applications to RF testing products and systems for the
wireless cellular and military/aero R&D and Manufacturing
applications.
For years, companies have struggled with coming up with
test stations that address new generations of devices that
test quicker and cost less. The traditional method of using
stand-alone boxes has been the approach used over the past
20 years. The benefits of this "rack-and-stack" approach
had been the ease of transition of the tests created in
DVT in the lab, applied in the production area, minimizing
issues such as test debug and test results correlation.
Some of the "costs" of this method were the difficulty of
assembling systems with minimum total measurement uncertainty,
the cost of upgrading the systems that "crossed the frequency
barrier", and the limitations in test throughput using discrete,
box-level components.
The Aeroflex synthetic test system defined a way to implement
a more modular test architecture, which allows a given organization
to re-program as needed, incrementally upgrade and augment
as needed, while accelerating their test throughput. The
benefit is a higher throughput and lower total cost of test.
The Aeroflex synthetic system is such a solution. Using
modular hardware and software, we have a system architecture
that allows an organization to start with their initial
needs (frequency range, number of channels, particular test
functions) and incrementally grow as their needs increase.
By using basic modules (A/D, D/A, upconverters, downconverters,
digital i/o cards) and modular software, Aeroflex is able
to allow a tester to be used to test base stations one day,
handsets on another, and power amplifiers on yet another.
Aeroflex enables an organization to move from one cellular
standard to another by using different stimulus/measurement
algorithms. Aeroflex can extend a 6GHz system to a 40GHz
system by adding a different upconverter module vs. changing
an entire system. The Aeroflex synthetic system can be a
spectrum analyzer in one instance, a VNA in another, and
a noise figure meter in yet another. Best of all, Aeoflex's
ability to provide a fully calibrated system to the level
of that achieved by stand-alone boxes takes out much of
the system integration and error/uncertainty budget efforts
that today's test engineers are all too familiar with.
From our perspective, the introduction of the Aeroflex RF
Test System for Manufacturing and R&D applications has
us most excited. Our excitement is based on the fact that
it's the first industry introduction of a synthetic based
system, and the first to address the requirements of handset
and infrastructure testing for the wireless cellular market.
This synthetic system is modular in design and is currently
offered in a PXI and VXI form factor. We have been working
with the major baseband semiconductor, handset and base
station technology and product developers and experiencing
a high level of interest and success. This product/system/solution
offering has the potential to change the way the industry
tests their respective products and applications.
In addition, Aeroflex has been very successful in positioning
our synthetic test system into major military programs.
The capability of the synthetic platform has been a point
of differentiation for Aeroflex and a key reason for our
success.
The Aeroflex synthetic system offering provides the targeted
customer base with significantly improved testing time,
resulting in higher product test throughput and increased
volumes. All of this translates into savings for our customers
and a true value proposition for our customers.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing." What
effect do you think it will have on our industry? Consumers?
A: From Aeroflex's perspective, higher
rate applications of all types will serve as a major catalyst
for our business. Within in this environment, the challenges
associated with Metropolitan Area Networks (MAN), WiFi AND
WiMax will serve as a key driver for the products Aeroflex
develops. From our perspective VoIP is just one of a number
of data related services we will need to support.
From an industry perspective, the service providers will
focus on making available services that will engage consumers
and stimulate additional monthly spending. From a technology
perspective, systems that offer high bandwidth and data
rates will be necessary. For this reason, CDMA 1xEV-DO,
WCDMA FDD & HSDPA and WiMax will be an integral part.
Q: Last year, the majority of our "View"-ers
saw the Far East, particularly China, as the part of the
world with the greatest growth potential for their business.
Would you agree with that now, or is another geographical
market opening up?
A: We are seeing continued and significant
growth opportunity for Aeroflex within the Far East region.
The Far East region offers Aeroflex growth potential within
the R&D and Manufacturing applications space. It is
estimated that 64% of all Far East growth is attributed
to China, specific to the wireless cellular commercial market.
As a result, Aeroflex is encountering a high level of activity
within the product development and manufacturers' organizations
and the service providers.
Although China, specifically Southern China offers a large
growth opportunity, Aeroflex sees growth opportunities in
other Far Eastern countries as well. Beyond China, Aeroflex
is targeting Korea, Japan, Taiwan, the Philippines and India.
All of these countries will contribute to the growth Aeroflex
will experience in 2004 and 2005.
Q: Other than VoIP, do you see any
other emerging technology that will shake up the marketplace,
either consumer or military?
A: From the consumer market perspective,
we see the need to address application specific testing
- a key requirement of the products we plan to launch in
the future. Much of the wireless cellular market's attention
is on testing specific to the wireless standards (i.e. GSM,
GPRS, EDGE, cdma-2000, WCDMA/UMTS, etc.). As higher data
rate systems are deployed and higher data rate applications
are engaged, much of the industry's focus will turn to the
service and application side of the equation.
From the military/aero market perspective, military radio
is moving toward a software defined radio system supporting
approximately 30 families of military communications protocols
- the current Joint Tactical Radio System (JTRS). This effort
will challenge the marketplace from a technical and deployment
perspective. ®
Jim
Walworth, President, Tampa Microwave
Q: Which of your
company's recent product introductions has you the most
excited?
A: Our satellite simulator product has
been one of the most exciting products we have released.
We offer a standard Quad Band Satellite Simulator but we
have also provided many variations of this products i.e.
extended range, various antenna options, addition of beacon
frequencies, single band version (known as the mini sim).
We are finding a lot of interest in the Quad Band product
because our customers do not have access to Ka band satellites
yet. This product has helped give us exposure at the prime
contractor level, which opens up a whole new customer base
for us.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing." What
effect do you think it will have on our industry? Consumers?
A: I think VoIP will be transparent to
most in our industry. We are already providing IP over satellite
and the beauty of VoIP is that it is just more data on the
datastream. As long as we can continue to expand bandwidth,
it should be transparent to even consumers. Today cable
companies are providing standard telephone service over
cable, via VoIP. A typical consumer will not even know their
service is VoIP, just that they are getting it via cable
instead of wire.
Q: In your opinion, which
military or commercial product category may show the most
growth in the
coming year? Why?
A: We see interest in Wireless LAN on the
move. This applies to both the commercial and military markets.
We have many military customers who are implementing 802.11
secure wireless networks and want to extend the range of
coverage and move into a less crowded band. We have been
able to provide converter based products that allow them
to do this and preserve the security of the network.
Q: Other than VoIP, do you see any
other emerging technology that will shake up the marketplace,
either consumer or military?
A: Most of our business over the last year
has been in the ground based military communications market.
What we see is the demand to take existing technology and
repackage it into smaller, lighter more rugged manpack type
enclosures without compromising performance. ®
Gavin
P. Woods, General Manager, RF Division, Freescale Semiconductor
Q: Which of your
company's recent product introductions has you the most
excited?
A: Freescale Semiconductor, formerly Motorola's
Semicon-ductor Product Sector, has had another exciting
year of product development and product introductions. Our
plastic RF power device portfolio continues to expand on
its market leadership position. Freescale continues to add
higher power options to the portfolio at both the 900MHz
and 2GHz frequencies. These devices are typically used in
cellular infrastructure equipment, primarily the BTS amplifier.
Additionally, for this same market, we have introduced multi-stage
ICs that allow for simpler, high-performance and cost-effective
designs for our customers. Another exciting area we are
expanding into is the general purpose RF amplifier market,
or GPAs. GPAs are wide bandwidth gain blocks that are used
ubiquitously throughout a multitude of wireless applications.
We have already introduced several devices and will have
a complete portfolio by early next year.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing." What
effect do you think it will have on our industry? Consumers?
A: Many applications have been proposed
as potential drivers for broadband growth. Only time will
tell if the business plans for those applications will realize
their potential. However, VoIP has already gained traction
and should prove to be a viable alternative to traditional
cellular and the PSTN. As this traction grows, the need
for broadband connections should grow, be it through WiFi,
broadband cellular or future alternatives such as WiMax.
The benefits to consumers should be positive. Any time competing
alternatives are introduced into the market, consumers are
the winners. This should be no different for VoIP. Many
VoIP alternatives are already available at substantially
reduced costs and as quality of service and security issues
are resolved, VoIP should see dramatic growth.
Q: Last year, the majority of our
"View"-ers saw the Far East, particularly China, as the
part of the world with the greatest growth potential for
their business. Would you agree with that now, or is another
geographical market opening up?
A: China, as well as the entire Asia Pacific
region, has been without question a top growth area for
Freescale. We believe that this will continue to be the
case. Specifically for wireless, not only will cellular
penetration rates continue to rise, driving the need for
further infrastructure installation, but outsourced manufacturing
and indigenous design efforts should also continue to grow.
Q: In your opinion, which military
or commercial product category may show the most growth
in the coming year? Why?
A: Speaking specifically for the RF infrastructure
market, I believe the product category with the greatest
growth in the coming year will be plastic packaged RF power
devices, of which I spoke of above. Traditionally, RF power
devices have been in metal-ceramic packages. While metal-ceramic
offers the required device performances, it is a limiting
factor for achieving sustained cost reductions. Plastic
offers both performance and cost-effectiveness. Freescale
has experienced a tremendous growth in demand for our plastic
RF devices this year and all indicators point to an increased
adoption rate and ongoing growth. Last year we introduced
30W plastic drivers at 2GHz and this year introduced high
power transistors at 60W and 100W in plastic packages. This
year our production runrate for plastic RF devices exceeded
our production runrate for ceramic packaged devices. With
the planned introduction of even higher power RF transistors
in plastic, we feel this product category will continue
to have the greatest growth in the coming year.
Q: Other than VoIP, do you see any
other emerging technology that will shake up the marketplace,
either consumer or military?
A: An exciting emerging market on the horizon
is WiMax, especially with the proposal supporting mobility,
802.16e. While there is still debate on the potential for
WiMax, ranging from wildly optimistic to wildly pessimistic,
with major PC OEMs involved in the standards process, it
may become a standard function in future PCs, thus driving
broad adoption and substantial growth. This could provide
the demand to justify the deployment of a cellular based
infrastructure for high speed broadband data. ®
Jim
Cable, President & CEO, Peregrine Semiconductor Corp.
Q: Which of your
company's recent product introductions has you the most
excited?
A: Our recent product introductions of
GSM antenna switches are very exciting. The market size
is huge, our customer traction is significant, and our competitive
advantages over existing solutions are many. Being the first
company to be able to put a CMOS solution at the antenna
of a GSM handset is also very rewarding, as this was an
extremely challenging technical achievement.
Q: Voice over Internet
Protocol (VoIP) would seem to be the "next big thing." What
effect do you think it will have on our industry? Consumers?
A: VOIP will be a big thing. I read a recent
article that stated that more than 2/3 of the world's biggest
companies will begin deploying VOIP services to employees'
desktops within the next two years. We are a wireless company,
and eventually we see VOIP migrating into handsets in a
big way, although this may take some time. As a company
focused on RF integration and the size reduction afforded
by highly integrated solutions, the trend toward more complexity
in a handset plays to our strength, as space continues to
become more and more valuable.
Q: Last year, the majority of our "View"-ers
saw the Far East, particularly China, as the part of the
world with the greatest growth potential for their business.
Would you agree with that now, or is another geographical
market opening up?
A: Certainly China and Asia are becoming
increasingly important as buyers of electronic components.
More and more of our business follows the route of getting
a design win in North America or Europe with the end product
being manufactured at a contract manufacturer or manufacturers
in Asia. This also happens with reference designs. These
trends have profound implications for sales reps, regional
sales managers, and distribution. Learning how to adapt
and motivate a sales channel to these macro changes will
be a key differentiator in the next few years.
Q: In your opinion, which
military or commercial product category may show the most
growth in the coming year? Why?
A: Consumer electronics has huge growth
potential for us. The idea of the PC as the center of the
home entertainment system (Media Center), and the roll out
of digital television both have significant implications
for our business. Our participation in this space is in
the RF tuning section of these devices. We provide some
very key solutions in this technically demanding part of
the system, and expect to see dramatic volume and revenue
growth moving forward. In addition, wireless distribution
of video and other content inside the home could also lead
to significant upside potential - whether it is done by
WiFi, UWB, or some other protocol.
Q: Other than VoIP, do you see any
other emerging technology that will shake up the marketplace,
either consumer or military?
A: Smart antenna technology and homeland
security applications are both areas where I expect to see
additional opportunities for us. In the area of homeland
security, there is a great deal of effort underway using
GPS for anti-terrorism activities. Some of the limitations
of these current solutions are that they are easy to jam
(hence defeat) and the power consumption is too high. We
have demonstrated GPS products that offer significant improvements
in both of these areas. We have been involved in the electronics
associated with smart antenna technology for military applications
for some time. There are clearly signs that this technology
is beginning to find its way into the commercial sector.
Cellular base station sectored antennas for spatial processing
have been used for some time, but MIMO systems are becoming
increasing mainstream (most notably as a result of the 802.11n
initiatives), and huge potential gains in data throughput,
interference reduction, and channel capacity appear possible.
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